So you’re in the market for a new car?
Depending on who you ask, that can be a good thing or a bad thing. In order to get the perfect car that fits all of your family’s needs, you could spend hours doing your research and due diligence. If you’re considering five or six other brands - Forget about it!
Then you have to pack up your family and drag them to all these different car lots to test drive multiple cars. It’s a lot! On top of that, you’re dealing with bonehead salespeople that don’t care about you and just want you to sign on the dotted line. The whole process can be intimidating.
This blog is for the person that needs to buy a new car but isn’t very confident or experienced. Maybe you’re the type of person that buys a new car every ten or fifteen years. That is a strong character trait of a typical Subaru owner.
I always say that it takes a special kind of person to be attracted to the Subaru brand. Most Subaru owners are smarter than the average bear. They are good with their money and take care of their credit. They love the ability to be able to take their family anywhere and love having the confidence that they’ll get to their destination safely. They love the visibility our cars offer. The performance and handling is absolutely incredible. Our engine is placed perfectly in the center of the engine bay, low in the engine bay. Our Symmetrical All Wheel Drive is activated from the moment you put your car into gear. Our cars being balanced from left to right paired with a low center of gravity makes for amazing performance and handling. This gives you a sense of confidence only Subaru owners understand. I often say that owning a Subaru almost ruins cars for people. It’s very hard to switch to any other brand once you’ve owned or leased a Subaru. There’s a connection and a bond that develops between the car and the owner. I’ll get into more of this as this blog evolves.
This blog will also delve into visibility, crash tests, resale value, Consumer Reports, performance, and handling, reliability, durability, and your ability to go anywhere in the harshest of weather conditions.
Another topic that I’m very passionate about is the sales process from the perspective of the consumers and the sales representative and things to look out for while you’re going through the process of buying your new Subaru.
My name is Victor Bravo and I’m with Lithia Subaru of Fresno. I have nine years of sales experience at my store and I’m very passionate about human behavior and everything Subaru. I look forward to engaging in the chat below. Please feel free to leave any constructive criticism, questions, or comments below. In the video below I break down what separates Subaru from all the car brands that are available in the market and why we’re so special.